Late last month NBC announced that they were no longer going to sell their shows on iTunes, because Apple wouldn't let them charge $4.99 per episode. NBC decided to go with Amazon Unbox, which pretty much no one uses.
Today, however, comes news that CBS and FOX plan to give away at least three season premieres (combined) on iTunes. A pretty effective grab at publicity. FOX will give away Prison Break and K-Ville, while CBS will give away Big Bang Theory.
Leaving iTunes in the first place was a huge mistake for NBC. Previously, NBC shows had accounted for upwards of 1/3 of iTunes services, which means that a lot of people only watched their shows via iTunes. A lot of these people will now be getting them from torrents.
Tags: itunes, nbc, news, television
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